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Western Wear
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Ranch & range

A wardrobe offered to riders

Rodeo Ben’s advertisements offered Western ranchwear, while Fay Ward’s story connects ranch work and bronc riding with a later tailoring business in New York. The advertisements and catalogues describe what these shops offered; they do not establish that a particular decorated garment was worn for ranch labour.

Rodeo Ben

Rodeo Ben’s Western Ranchwear advertisement, Billboard, 27 May 1944: the trade name, Ben the Rodeo Tailor, and the West Columbia Avenue address.

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