
Nudie
Blue velvet suit
C13 · 2 photographs
An illustrated history of Western wear
Embroidered roses. Sharp yokes. Rhinestones that catch the stage lights. Follow the clothes into the shops, workrooms and lives that made them.

Begin with a garment
A whole outfit makes an entrance. A pocket, a flower or a line of stitching tells you how it was made.

Choose your own Western wardrobe
Fringe, appliqué and rhinestones. Compare the numbered designs, read the shop’s descriptions and see the choices a customer could order.
Explore 48 designs ↗Behind the clothes

Philadelphia meets the West
Ben’s catalogue moved between embroidered show clothes, riding outfits and tailored suits. The same shop could dress a performer and give a customer a choice of pocket, cuff and yoke.
Read Rodeo Ben’s story →Open the wardrobe