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Western Wear
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Shops & trade

Western shirts leave the workshop

A 1951 federal price order names Feldt Manufacturing Company of Temple, Texas in connection with Tem-Tex Western Shirts. U.S. Office of Price Stabilization, Federal Register, 22 August 1951, Special Order 420 ↗ Two years later, a Broadway Sporting Goods advertisement in Oakland offered “Tem-Tex and Calif. Ranchwear Western Shirts” to square dancers. Broadway Sporting Goods Store, Western Wear for Square Dancers, Let’s Dance!, September 1953 ↗ These records trace a named line and a later retail offer. They do not document a supply chain between the company and the Oakland shop.

Broadway Sporting Goods Store’s September 1953 advertisement, tightly framed for its stated offer of Tem-Tex and Calif. Ranchwear Western Shirts. Source: Broadway Sporting Goods Store, Western Wear for Square Dancers, Let’s Dance!, September 1953 ↗
The complete page of Let’s Dance!, September 1953, printed p. 18, placing the Broadway Sporting Goods Store advertisement in its original page context. Source: Broadway Sporting Goods Store, Western Wear for Square Dancers, Let’s Dance!, September 1953 ↗
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